by Michelle Geromel | Goal Setting
Less than a year ago, a client of mine was laughing at the idea of having a social media strategy. But after having an open mind enough to implement the first half of the social media strategy I suggested for him, here?s what he has to say. ?After working with Michelle for about 6 months a revenue stream that was previously 20% of our business has increased to become 75% of our business revenue. At the least cost ever for advertising & marketing.? I might add that this revenue stream was the one that got his juices flowing and made business fun. And so through his changed marketing strategy, he was able to focus more of his time and energy on the side of his business he enjoyed the most. And at the end of the day, isn?t that what most entrepreneurs want? I first got into social media as a way to promote my art. The art market has really changed in the past 5 years. And the way most artists made their money has changed as well. With gallery after gallery closing their doors, unable to cope with the recession and changes in buying habits of their clientele I wanted to find a way to feel more at-cause over my sales. Social media has allowed me to do just that. And now the overwhelming majority of my sales come from online sources (between 85-95% of my revenue annually). All thanks to Facebook, Twitter, LinkedIn and YouTube. All driving sales to both my independent websites as well as online art retailers. And of course my consulting work, is...
